The website for the climate campaign by the Swedish timber industry,, has been taken down shortly after this site launched. We cannot be sure whether there is a correlation, but to give our readers an impression of what that site was about we saved a couple of screen dumps.
Frontpage. “Did you know you can combat climate change with a butterknife?”
Example wood product that benefits the climate “Guitars are a means to combat climate change”. The fact that guitars are often constructed using endangered wood species apparently is irrelevant, as long as it benefits the climate).
Aldrig för mycket trä?
“So one really can not use too much wood”.